Are you prepared to start knocking out the competition? Have they got Facebook pages and campaigns, and you want some too? Do you want to better their campaigns time and time again? You will need planning and strategy to do this and this article will help in that regard.

Contests can be used to your advantage. Prizes will open the eyes of potential customers out there. Follow through and actually award a prize or you will appear dishonest.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide people with prizes and discounts for liking your page. Follow through with your prizes and discounts, or you will lose customers.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Try using Facebook ads in your marketing tactics. Regular posting, while valuable and beneficial, only goes so far. To extend your reach, use ads to reach outside your normal followers. They don’t cost too much, but they are effective.

It is important that your published online content is linked to your Facebook account. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, use your Twitter page to link up to Facebook.

Depending on your needs, a Facebook group may work better for you than a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Have you looked into using custom tabs on your Facebook page? You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, when you have a contest going on, make a tab for just content info.

Promote a contest using Facebook Offers. Just create the offer and then make it a Promoted Post. This will encourage people to come to your page.

Choose your updates very carefully. If your updates have no value, your subscribers will lose interest fast. Updates need to be entertaining, helpful, or educational. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Make sure you answer posts and comments on your wall. Respond to those who have taken the time to contact you. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Do not forget about your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For a stronger Facebook marketing campaign, your audience should feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Thus, you should set incremental monetary goals for your company. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.

There are many other avenues to market your product on the web. This website is a great place to start with, but there are other sites out there that cater to different people. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

You should think about the opportunities on Facebook with direct advertising. Your ad can be customized so that people in a specific age group or gender can see it. If you have a budget, do as much as you want. There are no long-term commitments. Your ad can be taken down at any time.

Be sure that your Facebook page allows sharing of content. People from your audience will tell others about any valuable information you have on your page. The key to Facebook is the ability to share and interact with a lot of people. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.

Always look for new ways to learn about using Facebook, and leadership opportunities. You can do much on Facebook to become a leader in a niche. Look for opportunities to comment and answer questions in your niche. This will make people aware of your brand after a while and you will meet a lot of potential customers this way.

Give someone something valuable if they “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something people are going to be interested in. You could give away a free sample or even a chance in a sweepstakes. They will click very fast if there is something free in return.

Get people talking. A post may generate a conversation that you should try to keep going. Acting like a hall monitor is no way to get on your users good side. However, if things become heated or if the conversation is offensive, then you should intervene.

It is imperative that you understand what techniques are helpful for Facebook marketing and what techniques could be detrimental to your brand. Learn from others’ mistakes and successes. Most people flock to the good advice and generally avoid the bad advice. You need to know what you should not be doing in order to avoid it.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Try making your ads on Facebook.

Engage in conversations taking place on your business’s Facebook page. Strike up a chat with your followers. Either begin talking to them or ask them questions. Whenever your customers start talking, join the conversation. When you get people involved with talking to you through your Facebook page they will feel a personal attachment to your company and will respond well to your marketing efforts.

The knowledge that you have gathered will give you a leg up on the competition. Now you can show them a few important things about what it takes to succeed! Use the above advice to reach more customers than ever.

Make sure to answer every question or comment left on the wall. They’re taking the time to contact you, so the least you can do is reply. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.