Do you need to catch up to your competitors? Do they market on Facebook, and you’d like to do the same? Would you like to beat their campaigns? That takes determination and education, and this article can certainly help you out with the latter.

A great way to interact with your subscribers is to respond to their comments on your wall. You will have to closely monitor your wall and watch for @ messages pertaining to you. Make sure to reply to all inquiries or complaints.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Follow through and actually award a prize or you will appear dishonest.

Never let a Facebook page get overridden by spam. You can monitor your page with certain tools, even when you are not online. Page administrators are able to put keywords in that will be filtered out.

Facebook Offers give you a way to promote yourself. You only need to set up the specific offer and then promote it on your page. A good offer will appeal to potential customers as well.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and post links via Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Think about buying Facebook ads. These ads can target a specific market if you desire. You can also work within a budget and do as much or as little as you would like. A long-term commitment need not be made. The ad can be stopped at any time.

Facebook Pages

Market your business and product on Facebook successfully by having a page that stands out from the crowd. Adding great photos and unique color combinations really helps. Facebook users usually respond better to these pages compared to plain ones.

It can be helpful to be active on other Facebook pages instead of just your own. You can receive a great deal of attention when you post on other Facebook pages. Make sure it’s the kind of attention you want. Only make posts on other pages if you have something worth saying. Do not engage in spamming of any sort.

Give away free items on your Facebook page. Offer a contest or a giveaway to your current customers. It will not cost you much money, but the communication opportunity with customers is invaluable.

Facebook Offers allows you to promote contests or free giveaways to your customers. Just create the offer and then make it a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

Be sure your posts are valuable. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Hiding your content from non-fans is an effective method in converting visitors into followers. If any of your content is hidden, people will follow you in order to view it. Just hide a little part of the content, though, since you can lose lots of useful SEO.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Never share updates that seem irrelevant to your own content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Personal news and interests should be kept for a separate personal Facebook page.

Be alert for every chance to enhance your leadership profile. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Find opportunities to answer questions, and look for moments to post comments related to what you know best. That is going to expose your brand to new and potential customers, which can only make you more popular.

Building a fan base is the first step in marketing through Facebook. Not too much investment should be put into any promotions until you have thousands of fans. Large numbers of fans will cause the rate of conversation to skyrocket.

Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. You can become the expert at Facebook success! Use this advice to connect with the world.