A strong Facebook presence is a great tool for connecting with customers and promoting your brand. It is important to learn more about Facebook marketing before launching your campaign. Use this article as it is full of useful Facebook marketing tips and tricks.

Consider holding online contests as a means of your Facebook marketing plan. Offer up discounts and prizes in return for having your customers like your Facebook page. Show proof that you have awarded the prize after the contest ends.

Your fans should be interacted with on a regular basis so you can cater to their needs. Check out anything posted to your wall. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ignore your fans.

Facebook Offers is a great tool for promoting giveaways and contests on your site. You only need to set up the specific offer and then promote it on your page. If the offer is extra special, you can promote it to people that aren’t fans as well.

Hold a giveaway promotion to get more followers. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Having a contest is a good way to glean fans. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through with your prizes and discounts, or you will lose customers.

Always answer comments and posts that show up on your Wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Consider the posts to be like phone calls; answer the questions that are asked of you.

Don’t assume Facebook is the best place for you to market your business. It’s very popular but not necessarily good for reaching certain target audiences. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.

It is important that your published online content is linked to your Facebook account. If your site has a blog, include a summary and post links via Facebook. Your Tweets are posted to your Facebook by simply linking the two.

Hiding content from non-fans is a great way to turn visitors into followers. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Only hide a little of your content, or you can risk ruining your SEO efforts.

Don’t share irrelevant updates. Make sure you are talking about things that interest your customers. Create a personal Facebook page on which to post other information.

Try putting out some Facebook ads for your business. Posting on your page only goes so far. To really maximize your marketing efforts, you should purchase Facebook ads. They are not expensive, and can make a substantial difference.

Get your followers involved in your business. They can help you make sound decisions. People like to get involved. There is nothing better than involving your fans in some of your business decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.

Make sure any photos you post on Facebook are professional. These pictures will give the community a general idea of that your business is like. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You may do this through your choice of page color and the addition of graphics. These pages are more enticing.

Maintain a constant relationship with your subscribers on Facebook. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. One way to build an on-going relationship is to keep your content fresh and easy to understand. Reward long-time followers with promotions, as well.

Make your Facebook page design similar to that of your website. Keep the same color scheme on your page. This can help people connect your page with our brand. On the other hand, having two totally different pages can make customers confused.

Facebook is a great place to share information. It isn’t just informal chit-chat, it can be a large content format. Use it in that way for your brand. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook can drive a ton of traffic to your sites.

Don’t overdo it on Facebook Updates. This ability allows you to send a message to all of your followers. Simply use this for integral news relating to your company. They are not for promotional offers.

Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. There are many examples of each out there. People like to find the best practices, however they hardly look at the worst ones. Check them out and learn from them.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. All that needs to be done is you should get the offer set up and use the Promoted Post option. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

After reading this article you will see that you now know how to be successful at marketing with Facebook. You can change the way you are doing things if you want more results. Spend some time learning about marketing with Facebook before beginning in earnest.