The ability to easily contact people around the world is what makes Facebook so popular. You can use Facebook to market your wares. Keep reading for helpful tips on using this venue successfully.

Talk to your fans. If people post things on your page, take note. The public has often provided marketing inspiration to numerous businesses. Do not ignore your fans, because you would not be very successful without them.

Having a contest is a good way to glean fans. When a person likes your page, they can enter a drawing to win a great prize. Make sure you really do award the prize so you will be viewed as an honest businessperson.

It is important that your published online content is linked to your Facebook account. If you write a blog, make sure that new posts appear on Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Improve the Facebook marketing interface of your page using custom tabs. They let you get information together in an easily readable format. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

You can easily engage followers on your profile by replying to their comments and concerns. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Respond to concerns, especially when it is a direct question or product concern.

The most important first step to Facebook marketing is to build a solid fan base. You should always aim at gaining a large following. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Remember the customers you already have. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. Your audience must feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Facebook needs to be thought of as a place to share with people. Facebook isn’t just about informal chit chat, it’s also a major content format. Don’t neglect this powerful marketing tool. You can even use Facebook to promote your articles or blog posts. This will increase your traffic and profit in the long run.

Use care in selecting your updates. If your updates don’t contain any valuable information, your subscribers will lose interest. They should offer help or be educational or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. While Facebook is wildly popular, each demographic has its preferred social site. Before you commit to Facebook, research which networks are most used by your target demographic.

Think about making a group rather than a page. A group creates a community of users all interested in a common topic. You can have both a group and a page, the page for updates and the group for interactivity.

Hiding content from non-fans is a great way to turn visitors into followers. Casual visitors will turn into followers in order to gain access to the fans-only content. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Make sure you have a good personality with your posts. If you are boring they will thing your product is too. Show some personality, but try to make sure you are always professional.

Facebook Offers can help you get the word out about a giveaway. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Try as hard as you can to respond to people when they leave comments on your page. Do not neglect the messages directly on your page or your inbox. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.

Encourage customers to share reviews of your products or services on your page. Those who have interest in what you’re offering enjoy seeing reviews from past customers. The reviews of past or current customers can help others make purchasing decisions.

Sometimes you’ll need to post on Facebook pages that are not your own. Posting on other people’s pages can attract attention towards your page. Just be sure you’re getting positive attention. Only post on other pages whenever can positively contribute in some way. Don’t ever spam people.

Know that event sharing is something that is very useful if you’re a business owner that has a Facebook page. One example would be to create buzz with your followers by sharing an event about a trade show you are attending. Facebook will even send out reminders of the upcoming event.

Since so many people are using Facebook, you should be, too. Whether you’re representing a business that’s small or large, Facebook has a lot of benefits. Remember these tips so you can get the most out of Facebook marketing.

Get your followers involved in your business. They can help you make sound decisions. People love to feel important and knowledgeable. A great way to do this is by getting them involved in business decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.